Swarovski x Aimee Lou Wood

I scripted and led the creative for Swarovski’s social campaign Note to Self, created in collaboration with Aimee Lou Wood. Working closely with Aimee on the script, I shaped the tone, dialogue, and storytelling to feel warm, modern, and authentic to her voice while staying true to Swarovski’s brand world.

Note to Self is built around the simple idea of speaking to yourself like you’d speak to someone you love. Through Aimee Lou Wood’s voice, the campaign plays as a series of intimate little reminders to slow down, back yourself, and celebrate your own brilliance.

Swarovski becomes the punctuation to those moments: a symbol of self-belief and everyday glamour.

Julia Brenard: styling
Carla Holdforth: producing
Cold Glass Productions: prod co
Wizzo & Co & Innovative Artists: representing DOP Adam Gillham
Frank Fieber: stills
Emily Wood: making up

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