BRIT AWARDS: Britannia

I created Britannia, the BRIT Awards’ mascot, as a bold, social-first character designed to drive playful, chaotic energy across the campaign. Conceived as a self-aware “anti-mascot” with swagger, Britannia became a recurring figure in content that mixed satire, spectacle, and genuine love of music. Always fabulous, never threatening. I developed the concept and tone of voice, scripted and produced a range of short-form pieces around the character, and took projects from idea through execution and delivery for social, ensuring the mascot felt distinctive, memeable, and unmistakably BRITs. And yes, that is me in the costume.